doublePLUS marketing

You need to know these 2 things!

2009-10-05T23:03:00.000-07:00

If you are serious (and you should be) about growing your business with the help of your website (internet marketing), then you need to know these 2 things:

1) Add new content to your website on a regular basis (daily if possible).
2) Ensure your new content is relevant and interesting to your viewers so they want to keep coming back.

Why? Because search engines such as Google, play favorite to websites which update regularly with interesting and relevant content. Google knows very well that regularly updated websites will be of more interest to visitors (your prospects and customers). How many times do you read an edition of your local newspaper? If it's interesting content, then your visitors will keep coming back and this results in increased traffic, which results in better rankings in the Google's search engines. Make sense?

If you want to know more about growing your business with internet marketing, drop me an email!

Stop making me click!

2009-10-01T22:37:00.001-07:00

Attention spans are micro-thin and my day moves at a hectic pace. In the very small likelihood I visit your website, you need to know I am here for a very specific reason. I have a problem, a desire, or a need and I'm hoping you might be able to help me.

When I first arrive at your website and all I see is a title page slowly loading which forces me to wait until it's done, then I think you should know, my level of interest (and patience) has just been lowered. You've not only wasted my time by making me watch your stupid commercial, but you've also lowered my level of positive emotions - the very stuff which brought me to your site. Not to forget, you've just wasted one of my clicks. If you present me with a further Enter Site click, then make it's two wasted clicks. Here is where I yawn or grit my teeth (your choice).

Finally, I'm in your site and ready to get what I need. What's this? You've been in business for 36 years, passed down in the family, 25 employees, and on and on. Why are you so eager to share this irrelevant information with me?

Moving on to the navigation menu which is easy to understand - not too many buttons but nicely organized and categorized. A scroll down menu with the categories and items I'm looking for. Now I'm cruising and finding the relative content which I came here for. My initial frustration has subsided and my momentum has somewhat returned.

I still have to wonder though, in the beginning why did you make me wait and click so many times?

Why are Google search page position results important to you?

2009-09-29T23:43:00.000-07:00

When you perform a Google search, do you click on any 1st page links? And, how often do you find yourself going to the 2nd page, or the next page after that in search of a link which contains the related content you were searching for? I'm quite positive your clicking habits will be very similar to these statistics:

To understand this more clearly, if your competitor shows up on the 1st page and your business shows up on the 4th page, for every 100 website visits they receive you'll only receive 19. Ouch! That kinda hurts, doesn't it? To understand this even further, imagine your yellow page ad was missing from 81% of telephone books when someone was searching under your category!

For the success and growth of your business this truly calls loudly for your attention. The good news is, there are solutions to improving your page position. SEO or search engine optimization is just one of the many methods of achieving business success.

Contact doublePLUS marketing and request the Advanced Internet Marketing Systems (AIMS). With our system and intelligent SEO, your website will rise to the front page positions resulting in increased exposure to new qualified prospects.

Did you hear your prospect go bump in the night?

2009-09-28T23:51:00.000-07:00

Someone visits your website at any time of day, and from any place in the world. The most important thing to understand is - they did not get there by accident. They are on your website because they either manually typed your website address, or they found a link to your site and clicked on it. Either way, being on your site was intentional.

The very first step in internet marketing is KNOW if and when someone was on your site. If you don't know, is that any different than having a prospect in your store while all your employees are out of view in the back? A prospect was there, and you didn't even know it!

Knowing whether someone visits your site is accurately achieved through website analytics. A unique tracking code is embedded (invisibly) on every page of your website. This code will tell you such things as: which pages are viewed, for how long they are viewed, how they got to your site, and more! Consider this HOT TIP, if you have pages on your website which are not being viewed, or are only being viewed for a few seconds - why not remove them or redesign them to increase the view times and effectiveness?

Here's a HOT NEWS ITEM: In my inspection of 100's of websites over the past number of months, I have found less than 5% contain analytics code. Some of these websites were from reputable companies! I would bet a roll of loonies less than half of those 5% actually read and understand the analytics reports. I would ALSO bet a roll full of toonies less than half of THOSE companies take action to improve the effectiveness of their websites.

If the average corporate website has 100's to 1000's of visitors per month, then wouldn't it make sense to track the visitors with website analytics? And, wouldn't it ALSO make sense to make the necessary changes in website content to increase the length and frequency of these visits?

Google provides FREE Google Analytics which covers most of important points of website analytics. However, there are other providers who offer more sophisticated website analytics for a small monthy fee.

Did you hear the bump of a qualified prospect during the night? You would if you had website analytics PLUS reports.

Contact doublePLUS marketing and request the Advanced Internet Marketing Systems (AIMS). Your website and each individual page will be tracked every minute of the day PLUS you'll receive accurate reports at the end of every month with AIMS tips on how to grow your business!

SAMPLE REPORT - Google Analytics